The Japan Character Awards were established in 2009 to celebrate the best licensed brands and characters in Japan. The ceremony is organized by the Character Brand Licensing Association and supported by Japan’s Ministry of Economy, Trade and Industry.
The 2021 event was held at the South Halls in Tokyo Big Sight beginning April 14 and will conduct until April 16. Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train was the star of the show being awarded both the Grand Prix and the Character License Award along side Disney’s Twisted Wonderland and Jujutsu Kaisen.
Serving as a direct sequel to the popular Demon Slayer: Kimetsu no Yaiba anime series, Mugen Train quickly became the highest-grossing film in Japan earning 39.62 billion yen in Japan and $431.3 million internationally.
The Mobile Suit Gundam series was awarded the Selection Committee’s Special Prize, an award given to properties that show particular promise from the Selection Committee’s perspective. The opening of Gundam Factory Yokohama was a major achievement within the industry, and with Gundam’s longevity of more than 40 years, it was highly evaluated for its abundance of plans that continuously innovate by presenting new ideas. The award was accepted by Gundam Producer Naohiro Ogata.
The other winners as followed:
- New Face Award: Kumarba Channel
- Product Licensee Award: Character 30-piece Box Mask
- Promotion Licensee Award: Crayon Shin-chan x CRAFT BOSS
- Retail Award: miffy style
Source: Licensing Japan
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