BNN’s New Logo Design Book Reveal Ununsed Gundam: Hathaway’s Flash Logo Concepts

Japanese publisher BNN, Inc.(Bug News Network) will be releasing Logo Design for Animation and Games, a book collection of logo designs of works published from 2010 to 2022. Along with examples from a wide range of genres, the book includes explanatory comments by the designers, logo making segments, interviews, and columns.

Included in the book will be a “logo making” segment for the Mobile Suit Gundam: Hathaway’s Flash logo design, explaining its process with designer Noriyuki Jinguji. Jinguji previously worked with director Shukou Murase on his provocative 2006 cyberpunk series Ergo Proxy

Various other Gundam titles will also be featured such as Mobile Suit Gundam Unicorn, Mobile Suit Gundam AGE, Gundam Build Fighters, Gundam Reconguista in G, Mobile Suit Gundam: Iron-Blooded Orphans and Gundam Build Divers.

Logo Design for Animation and Games will be 208 pages, b5 size, and priced at 3,080 yen with a February 20, 2023 release date.

Key Visual

First in a trilogy of anime films Mobile Suit Gundam: Hathaway’s Flash or Hathaway is the official sequel to the 1988 Mobile Suit Gundam: Char’s Counterattack movie. The project was announced in November 2018 to celebrate the Gundam 40th anniversary, adapting the Yoshiyuki Tomino-penned novel series of the same name. The novels were originally released from 1989 to 1990, as a follow-up to Tomino’s Char’s Counterattack: Beltorchika’s Children novel.

Ergo Proxy and Genocidal Organ’s Shukou Murase is directing the film project, with scripts by Yasuyuki Mutou. Pablo Uchida, Shigeki Kuhara, and Naoyuki Onda serve as the character designers for the films. Hiroyuki Sawano returns from Mobile Suit Gundam entries Unicorn and Narrative as music composer, with rock-band [Alexandros] performing its theme song “Senkou”. The films’ mechanical design team consists of Hajime Katoki, Kimitoshi Yamane, Nobuhiko Genba, and Seiichi Nakatani.

Opening to Japanese theaters June 11, 2021 the Hathaway film has earned record box office sales with 2.21 billion yen in revenue, with over 1.08 million tickets sold, becoming the second highest grossing Gundam film.

Director Murase and Producer Naohiro Ogata are currently producing the second installment, tentatively titled Sun of Bright.


The year is U.C. 0105. Twelve years have passed since the end of the second Neo Zeon War (Char’s Rebellion). Even after “the Axis Shock,” which seemed to indicate the future of humanity and the Universal Century, the world is still in a chaotic situation where intermittent military conflicts continue to break out. The Earth Federation government is more corrupt than ever, and its leadership has not only accelerated Earth’s pollution, but also implemented an inhuman “Man Hunting” policy in which civilians are forcibly exiled to outer space.

The anti-Federation government organization “Mafty,” led by someone called “Mafty Navue Erin,” has taken a stand against the corruption of the Earth Sphere. Mafty carries out fierce acts of terrorism, assassinating high officials of the Federation government one after another, but it gains a certain level of support from the populace who are growing more opposed to the Federation government.

The person who calls himself “Mafty” and leads this organization is Hathaway Noa, the son of Bright Noa, an officer of the Earth Federation Forces who once participated in the One Year War. Hathaway himself joined the forces trying to stop Char’s Rebellion. With firsthand knowledge of the ideals and ideologies of Amuro Ray and Char Aznable, he has become a warrior following in their footsteps, and plans to clear a path forward through armed resistance. His destiny, however, is drastically altered as he encounters the Federation Forces officer Kenneth Sleg and a mysterious young beauty named Gigi Andalucia.

Source: Gundam Info

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