The Japan Character Awards has announced the recipients of their 2022 winners. Marking its 15th anniversary this year, Japan Character Awards were established in 2009 to celebrate the best licensed brands and characters in Japan. The ceremony is organized by the Character Brand Licensing Association and supported by Japan’s Ministry of Economy, Trade and Industry.
“Welcome to Char’s McDonald’s” has won the Promotional Licensee Award, an award presented to the licensee (manufacturer or product) that has achieved the most effective advertising and sales promotion using characters.
The collaboration between McDonald’s Japan and Char Aznable from the 1979 Mobile Suit Gundam series launched for a limited time beginning June 22, 2022. The promotion included the sale of six collaborative menu items, with packaging and cups designed with the mobile suits piloted by Char, aired TV commercials featuring Char, and implemented initiatives such as the smartphone AR content.
Source: Official Website, Gundam Info
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